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2010 News Archive

Mio ranked the Top of the ‘Most Admired Brand' for 3 Consecutive Years
mitac international corporation

According to the Most Admired Brand in Consumers Survey 2011 conducted by Management Magazine, satellite navigation brand Mio was ranked again top of the navigation product category, and it was the third time for Mio to win such acclaim over the past 3 years. According to Mio Asian Sales Director Sheng-fu Liao (廖勝富), "A brand must stand the test of market before it leads the market over time. This year, Mio will launch a series of innovative products wit revolutionary changes, in order to inject new power to the brand and thereby continue its market leadership."

According to Management Magazine, admired brands leading the market over time must make continuous innovations according to consumer needs. Foreseeing the trend of product diversification on the market, Mio launched the Mio Moov S605 GPS with the AV input in the first half of the year after perceiving the multimedia needs of professional users. Recently, Mio has announced the revolutionary Mio GPS Bluetooth Frame for iPhone4 developed in collaboration with Magellan, a leading brand in North America of the group. It is the first GPS supporting the Apple iPhone4. The Mio GPS Bluetooth Frame for iPhone4 was out of stock within three weeks from its sale. This brought Mio more confidence in product diversification. Mio is now planning a series of navigation components and outdoor GPS handhelds for Apple products.

Highly authoritative and fair, the Consumer Ideal Brand 2011 was organized by Management Magazine and Harvard Business Administration Consulting, and it has held the 26th rounds. The survey covers 12 major industries, including service, daily implement, 3C, household appliance and food industries. Respondents are requested to name the brand without being reminded in order to determine the position of brands in consumers. The survey was conducted in mid-September 2010 on households in Taiwan. The valid copies of questionnaire were 1,315 copies, the errors are plus and minus 3 percentage points at 95% confidence level.